When small businesses get started, their focus is often on how to get their first group of customers through marketing. Most of them rely on traditional forms of advertising, such as print ads, newspaper insertion, or even big signs on the side of the road. It could be benefited if they are offering extremely exceptional service or product.
But there is a better and easier way. Small businesses should consider and focus on the huge segment of prospects online. No small business, no matter how new, should overlook this vast and potential base.