Facebook Ads Agency in Melbourne
There is no shortage of Facebook advertising agencies in Melbourne. What is rare is an agency that actually understands your industry, your customers, and what it takes to turn a Facebook ad into a booked job.
Elevate Marketing is a specialist Meta advertising agency working exclusively with home services businesses across Melbourne and greater Australia. We do not run Facebook Ads for e-commerce stores, restaurants, or B2B tech companies. Every campaign we manage, every creative we write, every audience we build — it is for one category of business: the trades and home services industry.
The result? Our Melbourne cleaning clients consistently generate 93–128 qualified leads per month at approximately $10 AUD per lead. Not followers. Not page likes. Actual enquiries from people in their service suburbs, ready to book.
What Separates a Specialist Facebook Advertising Agency from a Generalist
Most Melbourne Facebook advertising companies apply a standard template, report on reach and engagement, and blame the algorithm when results are flat. Here is what a genuinely specialist fb ads agency actually does differently:
- Suburb-level audience targeting — your ads reach people in the specific postcodes you service, not a vague metro radius that wastes budget on suburbs 60km from your base
- Intent-matched creative — copy written around the specific fears and motivations of your customers (bond loss fear for cleaners, urgency for emergency trades)
- Mobile-first instant forms — lead capture built inside Facebook, optimised for the 85%+ of users on mobile, with pre-filled fields to reduce drop-off
- Creative rotation across four proven angles — Fear, Urgency, Social Proof, and Price — so ads never go stale and you continuously discover what converts best
Weekly campaign monitoring — problems caught and fixed in days, not at the end of the month
Proven Results
93–128
Leads/month (Melbourne cleaning)
~$10
Average CPL in AUD
4+
Active AU cities
100%
Exclusive leads
Our Facebook Advertising Process
Step 1 — Discovery & Strategy
Before we run a single ad, we map your service area, identify your top customer segments, and agree on the creative angles most likely to convert in your specific niche and suburb set.
Step 2 — Campaign Build
We configure your Business Manager, build suburb-level ad sets, write copy across all four creative angles, and set up your Instant Form with qualifying questions specific to your service.
Step 3 — Launch & Learning Phase (Weeks 1–2)
We launch and monitor daily, allowing the Meta algorithm to gather initial conversion data. We watch for early signals of which creative and audience combination is performing and make rapid adjustments.
Step 4 — Optimisation (Week 3 Onwards)
We scale winning ad sets, pause underperformers, test new creative angles, and systematically lower your cost per lead through weekly improvements based on real data.
Step 5 — Monthly Reporting
A plain-English summary covering total leads generated, cost per lead, top-performing ad, and the optimisation plan for the next 30 days. No jargon. No padding.
Niches We Serve as a Facebook Advertising Agency in Melbourne
- End of Lease & Bond Cleaning
- Regular & Domestic Cleaning
- Commercial Cleaning
- Electricians & Electrical Contractors
- Plumbers & Plumbing Services
- Pest Control
- Pressure Washing & Exterior Cleaning
- Carpet & Upholstery Cleaning
Why Choose Elevate Marketing as Your Facebook Ads Agency?
- Niche specialists — we work only with home services. We know what creative angles convert, which suburbs respond, and what qualifying questions to include in your form before we launch
- We never mark up your media budget — your ad spend goes 100% to Meta. Our fee is a flat management rate
- Exclusive leads — every enquiry generated belongs to you alone, never shared with competitors
- No lock-in contracts — month-to-month after your initial setup period
- Dedicated account manager — not a junior team member rotating between 150 accounts
