Every week, business owners come to us saying the same thing — ‘I tried Facebook ads. They didn’t work.’ And almost every time, it’s not the platform that failed. It’s the setup.

Here’s what we find when we audit a poorly performing Meta campaign:

• Wrong objective selected — Running a traffic or engagement campaign when you need a leads campaign. Meta optimises for what you tell it to — and most agencies get this wrong from day one.
• Broad, untested audiences — No location precision, no interest layering, no custom audience strategy. Just guessing.
• Weak ad creative — A logo on a stock photo with ‘Call Now.’ Nobody stops scrolling for that.
• No landing page or a broken one — Sending ad traffic to a homepage that loads in 6 seconds and has no clear offer.
• Zero retargeting — First-time visitors rarely convert. Without retargeting, you’re throwing money at cold traffic and hoping for the best.
• No conversion tracking — No pixel, no events, no idea what’s actually producing leads. Just vibes.